brand management/design

Brand management leads to design and marketing communications that will make the most of every pound you spend. Defining and managing your brand gives you a distinct advantage in the market place.

A brand is one of the most talked about and perhaps least understood aspects of building and growing a business.

A brand is not a logo. In fact, a logo is a piece of design that should reflect a brand and the values it represents.

Before the work on the left was designed, a brand definition process identified what attributes and values these companies needed to project. The design could then be judged against those specific criteria rather than a purely subjective view.

The same process applied to brochures, websites, flyers and indeed all the marketing materials that were designed for them.

A brand is a promise to your clients and customers. A way of defining your company or product personality. A brand allows a company to have a stronger relationship with its customers because it makes marketing communication a two way street.

A brand can differentiate where products and services do not, and in some cases, cannot. The more people who are selling a product or service that is the same or similar to yours, the more you benefit from a strong brand.

Every single way you communicate with your customers is an aspect of marketing. It's more than a brochure, a trade show or an advert in the paper. It's how people answer the phones, where you are seen and what you do in the community. Understanding what your brand values are helps you focus your communication to get as much benefit from it as possible.

The reason big business puts so much stock in brands is that they make the most of marketing budgets. Getting the most for your money is no less important if you are spending hundreds or thousands than it is if you are spending millions. If anything, it’s more important.