marketing plans

From as little as £150, a marketing plan will act as a road map for the direction that your marketing activity takes.

All companies are different and they all need different forms of marketing support. A marketing plan will look at where your business is, where it wants to go and what activity is needed to get there.

One of the benefits of simply investing in a marketing plan or strategy document for an established company is that you gain the insights and advice of a professional and you can still continue working with your current suppliers; whether they are printers, web designers or graphic designers.

A well researched and thought out marketing plan is your tool, how and whom you choose to execute it with is completely down to you.

The marketing plan will need to look at what your competition is doing and what their strengths and weaknesses are. You will certainly need to understand your consumers; why they are doing business with you and perhaps why they aren’t.

Marketing can be broken down into four areas: price, the product or service that you are selling, how it’s promoted or advertised and where it’s sold or distributed.

Market research may be useful in gathering knowledge and information to put a marketing strategy together. Connexions is a particularly good market research company based in Cornwall.

To be worthwhile, a marketing plan needs to be practical and workable. Not all businesses have the people or the time to implement a marketing plan, no matter how much they can see their business would benefit from consistent marketing activity.

An interim, or part time marketing manager can be the answer to that problem.